Design Thinking

Design thinking helps to enable creative thinking to solve problems and identify actions to deliver solutions. Our techniques can be applied to products, processes and services with the aim to stimulate ideas and create opportunities for change and innovation.

We work with business, researchers and innovators to exploit creative design methods and design technologies to create value out of new research insights. We aim to shape ideas and transform them into ‘propositions’ that are desirable, useable and feasible.


If you have a project you would like help with we offer a wide range of services including development and consultation.

A process to enable creativity, innovation and deliver impact

What we offer

  • Creative thinking workshops for new product development.
  • Prototype & fabrication: Use our technologies to capture, model, simulate, fabricate and test.
  • Technology demonstrator events: Promotion of technologies across sectors and disciplines to enable and support new research.
  • Summer School in Design for Business: A 2 week event for aimed at entrepreneurial students and innovators looking at design and creativity techniques to enable critical thinking, to test make and try and stimulate new ventures.

The benefits of design thinking

  • Create value for your customers
  • Connect with and gain deeper customer insights to spot new opportunities for innovation.
  • How to articulate a user need, not yet realised, and create a foundation for innovation.
  • Ideas generation and critical valuation. Break down barriers and find new ways to move forward
  • Foster a culture that enhances creativity and innovation within a managed design process


We can advise on funding initiatives to facilitate the transfer and exploitation of technology or professional design expertise from the University for the commercial benefit and strategic growth of business.   

Shares in design-led businesses outperform key stock market indices by 200%

On average, design alert businesses increase their market share by 6.3% through using design.

Design Thinking Box 2

Value of design thinking

Use design thinking techniques to help articulate user needs, not yet realised, and create a foundation for innovation.